Tuesday, February 23, 2010

Evaluation - Question 3

What kind of media institution might distribute your media product and why?

I think that IPC media would be the institution because it has over 85 iconic magazines with lots of different genres including music and lifestyle etc.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
IPC would be the most ideal as it is the United kingdoms most leading consumer magazine companies and would get a bigger share within the market and increase their coverage of music magazines.
My magazine will also create competition to similar magazine types from other companies i.e. Q magazine.
IPC magazine produces magazines such as NME Look Marie Claire and TV and Satellite etc. Here are some images of these magazines;

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